The Online Marketing Circus

Network marketing has changed quite a bit over the last fifty years or so from it’s door to door beginnings, through the golden age of hotel meetings, the three foot rule, flyers, posters and newspaper ads to the era of online marketing and the power of the internet all in the hope of finding that elusive creature – the customer!

During those years, networkers have gone from peddling vacuum cleaners, delivering catologues door to door and selling cosmetics to making millions in a matter of months with an effective online marketing system. And when the goldrush began the prospectors followed, and then more followed, and more followed until finally the internet was full of networkers looking for customers.

Time went by and the clever guys (and gals) Mike Dillard, Eben Pagan, Ann Seig, and a few others realised it was time to start selling shovels and stop panning for gold. Teach marketers how to market for customers and stop chasing customers and the world’s your oyster, at least the network marketing world.

So, magnetic sponsoring was born and attraction marketing followed in many different guises and soon the online marketing world was full of people pretending not to be networkers and doing whatever they could do to avoid telling anyone what they did for a living. Why? Because nobody likes to be sold and the salesman was dead in the street. So we began to coach, mentor, provide valuable content to help others grow and build their business.

The result; a sea of online talent unimaginable five years or maybe even three years ago.

But where does it go from here?

Like most things in life I believe it will go full circle in the twenty first century. The old saying ‘customer is king’ will, I believe, return to demand a return to the beginning once again. Only this time the customer will be more educated, informed, experienced and demanding.

So, if you’re to survive in this new era what will you need to know?

• How to target your customers worldwide to build long term, stable income instead of constantly fighting attrition as your team leave to find the next big thing.

• How to market your product to offer real value to those customers month after month

• How to use the internet to reach millions of potential customers in seconds

• How to lead your team to a never ending supply of customers

• How to build a massive organisation while hardly being noticed by your competitors, after all if the cat gets out the dogs will follow.

• How to identify your niche and maintain your market share without breaking the bank

If you’re not able to do these things then you need to learn and if you’re unable to understand what’s going on around you then find yourself a good teacher and listen to what he or she has to say.The business hasn’t changed that much in some ways – it still requires dedication, commitment and consistency.

Either way, stay in the game, learn how to leverage your time, skills and contacts effectively and be consistent. Not for a day or a week but for months and years until you begin to understand the business in the twenty first century and discover the secrets of online customer acquisition.